2010.08.29 - SOUTH WEST FOUR FESTIVAL (LONDON, UK)

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CARL COX & FATBOY SLIM HEADLINE FIRST EVER WEB TV BROADCAST FROM SW4
b@TV BRINGS THE FESTIVAL TO YOU, FOR FREE

It’s the sold-out event of the summer, boasting the biggest line up in dance music over the August bank holiday weekend (28th – 29th August 10). If you haven’t snapped up a ticket, now there’s only one way to get into South West Four…and without paying a penny. b@TV invites music fans to tune in via the web for a weekend of live festival action from Clapham Common.
b@TV (the world’s largest online community for electronic music) will be broadcasting LIVE from South West Four – a first for the festival and a first for headliners Carl Cox & Fatboy Slim. Stay at home music fans all over the world can bring the weekender into their living room whilst festival-goers at Creamfields, Reading and Leeds can sneak a peek at the goings on in London from their i-phone or blackberry.

Saturday 28th Aug from 3pm: Judge Jules, Sander Van Doorn & Paul Oakenfold
Sunday 29th Aug from 3pm: Layo & Bushwacka!, Carl Cox & Fatboy Slim

‘South West Four 2010 is a must-see for fans of electronic music, which is why we are broadcasting live for the first time, with some of the most respected DJ’s in the world.’ says Ray Smith b@TV’s founder.
‘What’s unique about b@TV’s festival coverage is that we stream in HD from 4 different camera angles – so the viewer can simultaneously BE on stage with the artists, roaming amongst the crowd and up close with the dancers. This creates a 360 degree experience which you wouldn’t even get by being there in person.’ Smith continues.
b@TV not only streams live from the world’s best festivals but has over 40,000 hours of exclusive sets available on demand so members can re-live the best bits from summer 2010 – including Creamfields, Exit, Sonar and Space, Ibiza opening party.

Keeping the party going

Helping workers beat the bank holiday hangover, b@TV will present its on-demand coverage of South West Four from Tuesday 31st Aug including exclusive sets from Adam Beyer, Benny Benassi, Laidback Luke, Mark Knight & Pete Tong…to name a few.
And if two days of partying isn’t enough, b@TV has the technology to keep South West Four alive long after the gates close. Unique video tagging means festival-goers can personalise content, creating virals of their experiences to share and show off via facebook, twitter and Youtube.